As countries begin to reopen and demand rises, many questions remain open for the future of tourism. To find solutions and help shape the future of travel experiences, the travel community has united and created online events, webinars and initiatives to help each other prepare for the tourism upswing.   

We’ve compiled an overview of current local initiatives we believe could be beneficial to you. By participating, you will gain insights on what is happening in your region and to connect with others in the industry. 

Online Events

May 23rd-June 1stReinvent Tourism Festival, Amsterdam

Source: Reinvent Tourism Festival flyer

After a surge of tourism in recent years, travel businesses in the Netherlands are now in a position to reflect and improve for the future. What are the advantages and disadvantages of intense global leisure travel? The empty canvas is an invitation to paint a new picture of sustainable tourism. If you are based in Amsterdam or the Netherlands, make sure you sign up here.

June 1-3rd – ATM Virtual, UAE 

Source: Arabian Travel Market

The Arabian Travel Market launches a virtual festival, to make sure the industry in the UAE can stay in touch. If you are based in Dubai or in the UAE region, this is a perfect opportunity to stay engaged with the rest of the industry. You can find more information and register online here.

There will be a special online panel with GetYourGuide to discuss Distribution for Tours & Attractions Post-COVID on Monday, June 1st  at 16.00 (Dubai time) – 14.00 CET.  

July 20th – EOTA City Fair, Europe 

Source: EOTA

If you are based in Europe and looking for a more global perspective, the CityFair European destination workshop could be particularly beneficial for you. The event takes place online on July 20. Bringing together selected travel buyers and product developers, along with destination managers, the event is a full day of B2B online meetings dedicated to rethinking tourism strategy and developing new product ideas. 

More information about the fair and how to register can be found here.

Webinar series by Tourism Boards

May 12-28th – Webinar series for recovery, British Columbia

Source: Destination British Columbia

For Canadian tourism businesses based in British Columbia, the Webinar series held by the tourism board Destination British Columbia will focus on recovery and the future of tourism in the region.

You can check out the list of bi-weekly webinars and register here.

Ongoing until May 29th – TAT Webinar, Thailand

Source: Tourism Authority of Thailand

Focused on customer source markets, the Tourism Authority of Thailand is releasing daily webinars. Learn more about travelers and demand in markets like the USA, Singapore, and Sandinavia post COVID-19. Webinars focus on topics like tourism trends after COVID-19, luxury travellers, and millennial tourist behavior.

You can check out the list of Webinars and register here.

Ongoing – Tourism Australia coronavirus webinar series, Australia

Source: Tourism Australia

Tourism Australia is hosting weekly webinars with guest speakers discussing the Australian tourism response to COVID-19. From market research to social media responses, these webinars will give you insights from professionals in the sector. If you are based in Australia, make sure to register to watch the webinars here.

Ongoing – Southeast Tourism Society Webinars, USA

Source: Southeast Tourism Society

From marketing and public relations tips to research on the international market conditions, the Southeast Tourism Society’s webinars provide insight into the tourism industry of the US region. Listen to specialists in the different subject areas and stay up-to-date on the future of tourism in the southeast regions of the United States. Check out the list of webinars and register here


#Beachangemaker initiative, Colombia

Source: Impulse, gofundme

The #BeaChangemaker initiative was implemented by the tour operator IMPULSE, to help social leaders and their community across Colombia. 

Many social leaders were relying on tourism to fund themselves. They now need the help of the community to keep their missions active. Some of the projects include helping indigenous communities, promoting traditional culture and music, and tackling social issues.

You can check all the different projects that would benefit from the initiative here. If you want to be part of supporting local tourism and communities in Colombia, make a donation by May 22 here.

#explorelafrance initiative, France

Source: ExploreLaFrance

France has allowed citizens the ability to travel within a 100 kilometer radius of their homes. The #explorelafrance initiative is meant to provide inspiration on what can be visited in people’s own regions. Offering tours in France? Make sure your region is well represented, and if not, make sure to add it here.

#saveourattractions initiative, Ontario

Source: Save our attractions

Ontario operators have come together to request support from the Canadian federal Government. Do you work with an attraction in Ontario? Check how you can get involved here.

Join the coalition initiative, New York City

Source: NYC&Company

The DMO for New York City has launched a new coalition to help plan for the city’s tourism recovery. The initiative will “develop citywide marketing and advertising programs to drive sales and engagement”. Is your organization based in New York City? You can show your support by signing up here.

These events, webinars and initiatives are just a handful of examples of what the travel community is doing locally as a response to the COVID-19 situation.

Make sure to check with your local tourism board if events or initiatives are taking place in your region.

Previous articleHow to keep your customers engaged
Next article5 tips to become an SEO Expert
Screen Shot 2020-05-27 at 12.08.10 PM
Marie is a PR Specialist at GetYourGuide, where she works on creating content for our partners. After having studied international relations, she started her journey in tourism as a customer service representative, helping and advising our partners with the use of their GetYourGuide accounts. Having lived in over 6 countries, she is passionate about discovering new cultures, and will use every weekend as an opportunity to discover somewhere new.