Wondering how to improve performance of your products on GetYourGuide? Here are 4 things you can do to make it easier for travelers to find you.
1. Allow customers to book up to the last minute
Today’s travelers increasingly want to book sporadic, unplanned experiences while visiting a new place. When inspiration strikes to do something fun, you want your tour to be an available option.
Since many customers book right before they want to start their activity, having a cut-off time of 30 minutes or less can lead to 50% more bookings than longer cut-off times. This keeps your experience bookable for last-minute travelers.
2. Include a variety of high quality photos
Having at least 10 high-quality photos for each product can significantly increase the chances of securing a booking. Your photos reveal to potential customers what really makes your tours special. Consider things like using natural lighting for more vivid shots, showing all of the key places visited, proper composition techniques, and maximizing resolution, and image quality.
3. Include at least 7 relevant keywords
Did you know that activities with 7 keywords make on average 2 times more bookings than activities with 0 keywords? Having fewer keywords could mean your products are not fully optimized on the GetYourGuide platform. By tagging more relevant keywords to some of your activities, you could expose your activities to more customers!
4. Protect yourself from avoidable cancellations
One of the top reasons for cancellations is that the date/time is no longer available. To avoid unnecessary cancellations, and to create the best possible customer experience, make sure your schedules, availability and prices are always up-to-date and reflect your latest inventory. This includes blocking dates whenever you are not operating.
Consider a reservation management system that can help you manage your products in one place so you can save time and money.